IMC determines the need of each client after the meeting of minds on current situation. A proposal is presented summarizing conceptual agreement of the project and also with details of timing, accountabilities, terms and conditions of engagement.
Four Situations of Business
IMC takes cognizance of the four situations in which businesses can be located namely:
since the purpose of business is to create and capture value and sustain it into the future, IMC designs its solutions to fit each client's peculiar need within the framework of the situational analysis. |